The event will cover all 66 acres of the Olds Ag Society from Monday-Wednesday.
For the first time since the early 70's, the World Hereford Conference is coming back to Canada, and Olds has been selected to host the event.
Tracy Lundago, Event Manager at the Olds Ag Society, says it's the most outstanding event in the beef industry this summer.
The World Hereford Conference begins on Monday and runs through to Wednesday.
The Junior Show is on Monday, Tuesday is the Open
Show and Wednesday is Rancher Day.
For more information on the event, head to www.oldsagsociety.com.