Alberta Government - Sourcing More Farm-Fresh Local Food For Albertans

Farmers can connect directly with food service and retail operations to get more farm-fresh food on Albertans’ tables through an enhanced online tool.

Agriculture and Forestry provided $81,000 to the Alberta Farm Fresh Producers Association (AFFPA) through the Canadian Agricultural Partnership to enhance its online producer directory.

The grant allowed AFFPA to expand its directory to include more producer profiles and build awareness of the high-quality farm-fresh food Alberta is known for. The site will now give retailers, wholesalers, restaurants and the food service industry more opportunities to connect with farms.

With the recent increase in demand for local food, the province’s restaurants and stores have looked for new ways to bring more locally grown and produced food to Albertans.

Site enhancements include:

  • Additional and more detailed product categories.
  • Identification of additional certifications and licensing.
  • More marketing channels for producers to include food service and retail.
  • Improved search and mapping capabilities.

The AFFPA will also be offering complimentary memberships for farmers and ranchers for 2020 and 2021.

“Alberta’s farmers grow the best food in the world. We’re proud to work with the AFFPA to help get our high-quality, locally sourced food into more kitchens across Alberta.”

Devin Dreeshen, Minister of Agriculture and Forestry

“AFFPA is excited to partner with the provincial and federal governments to further promote Alberta local food. With increased connections between Alberta producers, processors, retail and food service, more Albertans will be able to enjoy the great locally produced and processed food.”

Willard de Wilde, president, Alberta Farm Fresh Producers Association

“This initiative will help solidify the connections between the agriculture producers who want to direct market and their potential customers. It will also heighten the image of this segment of the industry, highlighting what products are available from Alberta producers.”

Rod Bradshaw, Beck Farms

Quick facts

  • AFFPA is a voluntary membership, non-profit organization representing direct market growers across Alberta.
  • Local food sales from farmers markets and through direct-to-consumer channels have more than doubled since 2008 and exceeded $1 billion in 2018.

Related information

More from Local News

  • Alberta Government - Testing Now Available To All Albertans, Whether They Have COVID-19 Symptoms Or Not.

    Hospitalization rates remain low with 53 people in hospital, six of whom are in intensive care. In total, 6,501 Albertans have recovered from COVID-19. No additional deaths have been reported. 34 new confirmed cases of the novel coronavirus increases the provincial total number of active cases to 400.

  • H&R Block - No Interest Or Penalties As Long As Tax Returns Are Filed By September 1st

    Peter Premachuk, Franchise Owner of the H&R Block in Olds, notes the Canada Revenue Agency website has made some changes in the last week to say "they are seeking T1 returns by June 1st" and on the same page it says as long as you file by September 1st there will be no interest or penalties. So, he says in effect the deadline for tax returns is September 1st.

  • Town of Innisfail - Seniors' Week June 1-7

    Karen Bradbury, Community and Social Development Coordinator, says the town of Innisfail has partnered with four local businesses where seniors can go thru the drive thru to receive a free treat. Albertans are encouraged to show their appreciation for the province's seniors and all they contribute to our communities during Seniors' Week, which runs from Monday, June 1st through Sunday, June 7th.

  • FortisAlberta - Know The Height Of Your Farm Equipment

    Farmers are asked to stay seven metres away from power lines and to keep this in mind when parked and operating grain augers or air seeders, or when lifting truck boxes or back hoes.

  • Sylvan Lake RCMP Seek Public Assistance In Locating Steven Hull

    Sylvan Lake RCMP are seeking assistance from the public to locate Steven Michael Hull.

  • Town of Sundre - Residents Asked To Limit Unnecessary Water Use

    A temporary loss of one of the town of Sundre's raw water well pumps has led to a request for residents to limit excess water use for the remainder of May and the month of June.

  • Town Of Didsbury - Council Approves 2020 Tax Rate Bylaw

    Didsbury council passed the town's 2020 tax rate bylaw this week. According to Mayor Rhonda Hunter, the residential tax rate was approved at 8.225 which is down from 8.466 last year. She adds, the non-residential tax rate in Didsbury was approved at 8.769 which is down from 8.918 in 2019.

  • Goaltender From St. Vincent, Alberta Signs Letter Of Intent To Join Olds Grizzlys

    Tristan Martin signed a letter of intent (LOI) in April to join the Olds Grizzlys for the upcoming AJHL season, after leading the Alberta Midget Hockey League in minutes played in 2019-2020.

  • Olds & District Hospice Society - Online Workshop For Those Affected By Isolation

    Between June 9th and July 2nd, the Olds & District Hospice Society is offering an online workshop for those affected by isolation.

  • Valarosa Parks Association - Playground Build In Didsbury

    If you are interested in volunteering to help build a playground for the Valarosa neighbourhood check out the Valarosa Parks Association Facebook page. Ben McPhee with the VPA says they will be starting on Saturday, May 30th with some grass seeding and some general site works. He adds, they hope to drill the foundation for the playground on weekend of June 20th.

  • Alberta Government - 20 million Masks To Be Distributed To Albertans

    Government’s relaunch strategy includes providing free non-medical masks to Albertans who need them.

  • Olds Fire Department - 2020 Olds Virtual Terry Fox Run

    Register for the 2020 Olds Virtual Terry Fox Run. One Day. Your Way. Sunday, September 20th. This year, participate from wherever you are. Around your neighbourhood, backyard, down the street or around the block. Walk, Ride, Run. In these uncertain times, the one certainty we have is that cancer is not waiting for COVID-19 to be over. This year, Canadians will unite in spirit, not in person, for their own version of the Run. 2020 also marks the 40th anniversary of Terry Fox's Marathon of Hope.

  • Olds Regional Exhibition - Olds Farmers' Market To Open June 18th

    Exciting news for the Olds Regional Exhibition this week as Alberta continues Stage 1 of its relaunch. On Tuesday, May 26th Tracy Gardner with ORE announced the first Farmers' Market of 2020 is slated for June 18th at the Big Rack Cow Palace. She says they are encouraging guests to shop with a purpose during the COVID-19 pandemic and plan ahead by viewing the new online vendor map on the ORE Facebook Page.

  • Alberta Government - Supporting Alberta’s Relaunch In The Legislature

    With more Albertans heading back to work, Government House Leader Jason Nixon says it is only fair the province’s policy-makers convene in Edmonton to debate legislation critical to getting the province back on track after a protracted commodities price war and COVID-19.

  • Sylvan Lake RCMP Lay A Child Luring Charge

    A 38 year old male from Sylvan Lake has been charged as a result of an investigation into a complaint of an adult male texting a teenage female on May 19th.

  • Town Of Olds - Business Re-Opening Program

    Olds council gave the green light to a business re-opening program on Monday, May 25th. Storefront businesses located within the town's boundaries will be eligible for up to $500 dollars, while home occupancy businesses will be eligible for up to $100 dollars. The money will help assist with costs during the COVID-19 pandemic to modify public spaces to ensure staff safety, physical distancing practices or for the purchase of personal protective equipment (PPE).

Recently Played